Wednesday, March 19, 2008

Style and fit for all, thats what I say

Great news!! I have a new idea. Lucia has always prided itself on providing styles that flatter all body types and not giving in to unflattering trends. So, we want to take this to the next level and make it more accessible for our customers; as well as offer help to those seeking advice on style and how to apply it to their body.
So here is how we plan to incorporate this:
-Different trends in each season are going to appeal to different figures, but how does anyone sort through the mess themselves? By reading our blog. From now on not only will this blog be an outlet for the adventures we face as a small company, but also a style guide for those seeking answers. We will feature current trends, who should wear them, who should avoid them. As well as answers to common problems and what styles we offer as a solution. No more muffin tops!! No more tears in the dressing room!! Not only will we incorporate our line and style, but also give tips to make shopping a better experience for all.
-In our clothing line, we like to offer a variety of styles that will help to accommodate customers of all shapes. However, it recently occurred to us that it may not be as obvious to others as it is to us. We have developed a system that gives each style a symbol to make it clear which body types that style would apply to. This label will be directly next to the hang tag and create a personal shopping experience in half the time and without the pressure.
I like to think of it as a good quality that we are as enthusiastic as we are about ideas like these. Yes, its cheesy, but we are here to start a fashion revolution; where everyone can feel comfortable and confident in their ensembles.
I would love to hear comments on this, so please type away. Also, feel free to visit the website at www.luciaapparel.com and contact me directly by email.

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