Great news!! I have a new idea. Lucia has always prided itself on providing styles that flatter all body types and not giving in to unflattering trends. So, we want to take this to the next level and make it more accessible for our customers; as well as offer help to those seeking advice on style and how to apply it to their body.
So here is how we plan to incorporate this:
-Different trends in each season are going to appeal to different figures, but how does anyone sort through the mess themselves? By reading our blog. From now on not only will this blog be an outlet for the adventures we face as a small company, but also a style guide for those seeking answers. We will feature current trends, who should wear them, who should avoid them. As well as answers to common problems and what styles we offer as a solution. No more muffin tops!! No more tears in the dressing room!! Not only will we incorporate our line and style, but also give tips to make shopping a better experience for all.
-In our clothing line, we like to offer a variety of styles that will help to accommodate customers of all shapes. However, it recently occurred to us that it may not be as obvious to others as it is to us. We have developed a system that gives each style a symbol to make it clear which body types that style would apply to. This label will be directly next to the hang tag and create a personal shopping experience in half the time and without the pressure.
I like to think of it as a good quality that we are as enthusiastic as we are about ideas like these. Yes, its cheesy, but we are here to start a fashion revolution; where everyone can feel comfortable and confident in their ensembles.
I would love to hear comments on this, so please type away. Also, feel free to visit the website at www.luciaapparel.com and contact me directly by email.
Wednesday, March 19, 2008
Tuesday, March 18, 2008
New Portland Fashion Week Event
Portland Fashion Week..... Wonderful program that is putting Portland on the map in the fashion world with its wonderful events.
I like the sound of that. Lucia had a wonderful show at last season's fashion week, so when we were contacted to participate in the next event, of course the answer was yes!
Currently PFW only shows one week per year, unlike most cities, that have two separate fashion weeks; one to debut Spring and one to debut Fall. So I am very pleased that they are taking another step forward and hosting a display as well as a fashion show to unveil small pieces of upcoming Fall collections. Maybe by next year we will have another full week of fabulous shows, which Portland received national press for.
Programs like Portland Fashion Week make a major statement as to Portland's place in the limelight. We love our town for the laid-back fun lifestyle and the small-town feel. The more we show it off, the more we set a good example. Not to mention the fact that 10 percent of the proceeds of the event are going directly to Children's Cancer Society! This is a wonderful organization as well that helps families through unbearable situations. If you have ever heard Nelson and Terry's Valentines Day for the CCA, you know how many families they touch.
Here is the info about the upcoming show, please feel free to save the flyer and send it anywhere and everywhere. I hope we get a large turnout and Lucia can blow everyone away with it's Fall debut.
I like the sound of that. Lucia had a wonderful show at last season's fashion week, so when we were contacted to participate in the next event, of course the answer was yes!
Currently PFW only shows one week per year, unlike most cities, that have two separate fashion weeks; one to debut Spring and one to debut Fall. So I am very pleased that they are taking another step forward and hosting a display as well as a fashion show to unveil small pieces of upcoming Fall collections. Maybe by next year we will have another full week of fabulous shows, which Portland received national press for.
Programs like Portland Fashion Week make a major statement as to Portland's place in the limelight. We love our town for the laid-back fun lifestyle and the small-town feel. The more we show it off, the more we set a good example. Not to mention the fact that 10 percent of the proceeds of the event are going directly to Children's Cancer Society! This is a wonderful organization as well that helps families through unbearable situations. If you have ever heard Nelson and Terry's Valentines Day for the CCA, you know how many families they touch.
Here is the info about the upcoming show, please feel free to save the flyer and send it anywhere and everywhere. I hope we get a large turnout and Lucia can blow everyone away with it's Fall debut.
Tuesday, March 11, 2008
Welcome to the World of Lucia
Lucia Apparel is a women's clothing line that is designed and made here in Portland, OR.
Our mission is to promote confidence in women by providing them with stylish and comfortable clothing for daily endeavors; for it is fashion that is our slave, never the other way around. We achieve this by following our own three laws of design:
Our mission is to promote confidence in women by providing them with stylish and comfortable clothing for daily endeavors; for it is fashion that is our slave, never the other way around. We achieve this by following our own three laws of design:
- figure flattering, comfortable fit
- style without trend
- high-quality beautiful fabrics
The line is currently available online at www.luciaapparel.com, as well as in various other boutiques. However, our most exciting development is currently underway and the first ever Lucia Apparel store will soon be open in Portland.
The store will serve as headquarters for this fabulous brand and will provide an inviting, fun environment for customers to experience. Various events will also be held there, some invite-only, so joining the mailing list is essential.
Check back for the latest updates and new progress on the store. I can't wait to meet you all.
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